AT THE MiNiMONO PROJECT WE STRIVE TO MAINTAIN HONEST, MEANINGFUL AND CARING RELATIONSHIPS WITH EVERYONE WE WORK WITH. WE CONSIDER THEM PART OF OUR EXTENDED FAMILY.

OUR JOURNAL FOCUSES ON EXPLORING THE UNIQUE UNIVERSES OF VARIOUS MiNiMONO FAMILIES AROUND THE GLOBE, INCLUDING CHOSEN FAMILIES SUCH AS FRIENDS, PARTNERS AND COLLABORATORS.

TODAY WE ARE PEEKING INTO JOSEFINE'S LITTLE WORLD IN COPENHAGEN, DENMARK...

1- WHO ARE YOU AND WHAT IS BETTE CAFÉ?

I AM JOSEFINE WIUM, 30 YEARS OLD, MOTHER OF LOLA (6 YEARS), CO-OWNER, ENTREPRENEUR AND OPERATIONS MANAGER AT BETTE CAFÉ IN COPENHAGEN AND CO-OWNER OF BARNEKAMMER.

BETTE CAFÉ IS A KIDS AND FAMILY FRIENDLY CONCEPT AND CAFÉ. HERE YOU WILL STEP INTO A FAMILY FRIENDLY COMMUNITY WITH SPACE DESIGNED FOR PLAYTIME, COZY MOMENTS AND MEANINGFUL CONNECTIONS. OUR CONCEPT IS CREATED FOR EVERYONE, WITH THE WISH OF ACCOMMODATING THE NEEDS OF BOTH CHILDREN AND ADULTS, CREATING A WELCOMING ENVIRONMENT FOR ALL. WE AIM TO PROVIDE OUR GUESTS WITH AN EXCEPTIONAL EXPERIENCE, OFFERING HIGH QUALITY FOOD, DRINKS, EVENTS AND ATMOSPHERE.

2- WHAT WAS THE TRIGGER THAT MADE YOU START THIS PROJECT?

THE INSPIRATION FOR THIS PROJECT CAME FROM BECOMING A MOTHER. MY PARTNERS, MALENE AND KASPER, AND I WANTED TO CREATE A PLACE WHERE WE COULD ENJOY A GREAT CAFÉ EXPERIENCE WITHOUT COMPROMISING ON OUR NEEDS AS PARENTS. WE FELT THERE WAS A NEED FOR A SPACE WHERE PARENTS COULD FEEL AT HOME WHILE BRINGING THEIR KIDS ALONG, COMBINING A WELCOMING COMMUNITY WITH THE AMBIANCE OF A NICE CAFÉ.

3- WHAT IS THE MOST SPECIAL THING ABOUT BETTE?

OUR INTERIOR AND DESIGN, WHICH CATER TO BOTH CHILDREN AND ADULTS SIMULTANEOUSLY. OUR GOAL IS TO INSPIRE THOSE WHO VISIT AND CREATE EXCEPTIONAL EXPERIENCES, SPECIAL MOMENTS, AND A HOMELY ATMOSPHERE. EACH ROOM IS THOUGHTFULLY DESIGNED WITH BEAUTIFUL COLORS AND AESTHETICS TO EVOKE A SENSE OF CALM AND RELAXATION. PERSONALLY, I FIND GREAT MOTIVATION AND FULFILLMENT IN CRAFTING SPACES THAT OFFER INSPIRATION AND UNIQUE EXPERIENCES FOR OTHER HUMANS.

4- DO YOU FIND IT CHALLENGING TO RUN YOUR OWN BUSINESS?

YES, I DO. I AM DEEPLY INVOLVED IN EVERY DECISION AND DETAIL, WHICH I TRULY LOVE. HOWEVER, MY BIGGEST STRUGGLE IS KEEPING MY WORK LIFE SEPARATE FROM MY PRIVATE LIFE. I WOULD LIKE TO GET BETTER AT DIVIDING THE TWO.

5- ARE THERE ANY ACTIONS YOU TAKE IN YOUR BUSINESS TO MAKE IT MORE SUSTAINABLE?

IT IS VERY IMPORTANT TO ME TO CONTRIBUTE TO A SUSTAINABLE FUTURE, BOTH SOCIALLY AND ENVIRONMENTALLY. 

TO HELP CREATE A SUSTAINABLE FAMLY LIFE WHEN PEOPLE VISIT BETTE CAFÉ WE FOCUS ON PROVIDING OUR GUESTS THE FEELING OF FREEDOM, BEING TOGETHER WITHOUT THINKING ABOUT THE NEXT PRACTICAL TASK AT HOME. WE AIM TO PROVIDE A SPACE WHERE FAMILIES CAN ENJOY QUALITY TIME TOGETHER IN A CALM ENERGY, FREE FROM THE EVERYDAY STRESS AND PRACTICAL CONCERNS.

IN OUR DAILY OPERATIONS, WE PRIORITIZE WORKING WITH SUPPLIERS WHO SHARE OUR COMMITMENT TO SUSTAINABILITY. THIS INCLUDES CONSIDERATIONS LIKE ECO-FRIENDLY PACKAGING, EFFICIENT TRANSPORT, AND USE OF RECYCLED PRODUCTS. WE PLACE SIGNIFICANT VALUE ON KNOWNG WHO'S BEHIND THE PRODUCTS WE USE AND WE LOVE TO BE ABLE TO TELL OUR CUSTOMERS THE STORIES ABOUT THEM. ANYTHING FROM THE GREATEST COFFEE BEAN OR THE IDEAS BEHIND OUR CERAMICS AND THE OTHER CURATED GIFT ITEMS WE OFFER IN OUR SHOP.

6- AND LAST... AT BETTE CAFÉ WHO IS USING THE MiNiMONO AND WHAT FOR?

THE MiNiMONOS ARE USED BY OUR YOUNGEST CUSTOMERS FOR VARIOUS ACTIVITIES. THEY CAN USE THEM TO PLACE ORDERS AT THE BAR, OR ENJOY PLAYING WITH THEM AND JUMPING FROM MATTRESS TO MATTRESS, THEY HELP TO MAKE THEIR TIME AT BETTE CAFÉ EVEN MORE ENJOYABLE!